Career as a Copywriter

Copywriters are men and women who create fresh written content for advertising, marketing and descriptive texts.

Copywriters can write more creative text, like ad jingles, taglines, and other creative copy, or more research-based copy, like a job description on a website. Copywriters should know how to write for various mediums, such as print, web, radio and television. Copywriters work with editors to determine tone and brainstorm ideas, and may work with a designer or art director for advertising.

Copywriters might work for a company or work as a freelancer. They are hired based on their ability to create compelling text that draws readers in, conveys a certain message or entertains. Copy writing involves providing words which are read or heard in advertisements. This may include slogans or jingles or detailed text for catalogues, brochures, leaflets and journals. Copy writing also takes the form of scripts for television and film commercial advertisement.

Similar Job Profiles

Ø  Content Writer

Ø  Script Writer

Ø  Copy Writer

Eligibility

Candidates, who have passed 10+2, are eligible for these courses.

Content Writing vs. Copywriting

The great distinction between content writing and copywriting lies in the purpose of writing it. Copywriting means writing for the sake of promotional advertising or marketing. The purpose of content writing is to entertain and entice the online audiences so they stay longer on websites and engage with the brand.

Content Writing

Content writing means composing valuable content to be delivered with a specific purpose, like business, marketing, commercial affairs, etc. Often, content writing is used to attract potential customers and educate them about products and services of a brand. This can be done by using blogs, articles, press releases, etc.

Copywriting

Copywriting is the secret ingredient of content writing.

Copywriting means creating compelling and high-valued content that purely aims at pitching your brand. The ultimate objective of copywriting is to sell an idea, unlike content writing where you do not aim to sell but to help the audience understand your brand and generate interest.

Courses

There are two types of writing training: formal and informal. Formal training includes completing a degree program at the undergraduate or graduate level. Some writers choose either an associate degree in English or a bachelor’s degree in English with an emphasis in writing or creative writing, while others may choose a journalism degree. Beyond attending a traditional degree program, writers need to write.

You do not need any specific qualification in order to be a copywriter. However, the world of advertising is fiercely competitive and most agencies ask for a graduate degree in humanities, liberal art or mass communication. The selection process always includes writing a copy.

Some Courses are:

Ø  Professional Copywriting Course

Ø  Certificate in Copywriting

Ø  Advertising copywriting

Some Institutes/Colleges/Universities

Ø  School of Broadcasting and Communication

Ø  Symbiosis Institute of Media & Communication, Pune

Ø  Xaviers Institute of Communication, Mumbai

Ø  The Delhi School of Communication (Delhi)

Ø  National Institute of Advertising

Ø  Bhavan's College of communication & management, Mumbai

Ø  Bharatiya Vidhya Bhavan, Telangana

Ø  Chennai Institute of communication and Advertising, Tamil Nadu

Ø  Jamia Millia Islamia, New Delhi

Cost of the Course

₹ 10,000 – ₹ 50,000

Careers Prospects

With more and more young graduates with attractive profiles entering the advertising industry looking for jobs, we are witnessing a parallel blast in the demand for copywriters. Jobs are available in various levels and the remunerations depend on the size of the agency. The scope of copywriting is vast. Advertising agencies are always on a hunt for efficient copywriters who can convey their messages (about the product or service) in the most creative and effective manner. It requires a lot of ingenuity, imagination, and the aptitude to deliver under narrow deadlines. Apart from ad agencies, copywriters are also required for newspapers and by business firms. After starting off as a junior copywriter, one can become a senior copywriter in any reputed organization. The interesting part for a copywriter is that he or she gets to do different things every day which include working on a TV commercial to writing copy for a radio jingle or print ad. The job profile is diverse, demanding, and exciting.

Employment Sector

Ø  Media Houses

Ø  Advertising Agencies

Ø  Companies that Deal with Online Content

Income

As a fresher in the writing industry you can expect a salary between ₹ 3,50,000  - ₹ 4,00,000.