Careers in Event Management

Event management, the most profound form of advertising and marketing, is a glamorous and thrilling profession. It provides an opportunity for unleashing one's creative potential to a very high degree. It demands a lot of hard work and effort but at the same time offers enormous scope.  

Event management is a process of organizing a professional and focused event, for a particular target audience. It involves visualising concepts, planning, budgeting, organizing and executing events such as fashion shows, musical concerts, corporate seminars, company conferences, exhibitions, wedding celebrations, theme parties, birthday parties, workshops, product launching, road shows, celebrity promotions, film awards, celebrity shows, disco nights etc. It is a good career option which does not require much investment and offers a lot of independence and flexibility. No formal degree or qualification is required, but the person should have a genuine passion for conducting events, have very good organising ability and be flexible to work for long hours.

An event manager is responsible for marketing, designing the basic framework, hunting for sponsors, carrying out work on the logistics, locating destinations/site, getting performers, booking the artistes, making arrangement for transport for different people and on the D’ Day plans, co-ordinates and finalizes every attribute of the event.

Job Profiles / Roles                                   

Ø  Public Relations

Ø  Promotion and Marketing

Ø  Brand Development

Ø  Designing

Ø  Administration 

Ø  Production

Ø  Printing

Eligibility

In event management, a student applying for diploma course is required to have passed 10+2 in any discipline. Nevertheless, for a post graduate diploma in event management, a bachelor degree in any stream is must-have.

Courses

Certificate

Ø  Certificate Courses in Event Management

Ø  Certificate Course in Corporate Training Program

Ø  Certificate Course in Event Management

Ø  Certificate Course in Sports Management

Ø  Certificate Course in Wedding Planning

Diploma

Ø  Graduate Certificate Course in Event Management

Ø  Post Graduate Diploma in Event Management (PGEM)

Ø  Post Graduate Diploma in Event Management and Public Relations

Bachelor

Ø  BBA in Event Management

Masters

Ø  MBA in Event Management

Admission Criteria

There are various colleges and universities that teach event management course in India. Here is a list of entrance exam for various colleges.

Ø  Amity Institute of Event Management entrance exam

Ø  Event management Development Institute entrance exam

Ø  Indian Institute of Event Management

Ø  International Centre for Event Marketing entrance exam

Ø  National Institute of Event Management Entrance Exam

Subject/Syllabus

Ø  Management Process

Ø  Business Communication

Ø  Advertising Management for Services

Ø  Organizational Behaviour

Ø  Advertising Management for Services

Ø  Marketing Management

Ø  Human Resource Management

Ø  Event Management Planning

Ø  Event Production Process

Ø  Event Cost Accounting & Finance Management

Ø  Event Marketing & Sponsorship

Ø  Special Events (Wedding Planning & Live Events)

Ø  Brand Management

Ø  Tourism Marketing

Ø  Event Hospitality, Law & Permissions

Some Institutes/Colleges/Universities

Ø  Amity Institute of Event Management, New Delhi

Ø  Apeejay Institute of Mass communication, New Delhi

Ø  Event Management development Institute, Mumbai

Ø  Indian Institute of Event Management at Mumbai, Bangalore and Pune

Ø  Indian Institute of Management, Mumbai

Ø  Institute of Tourism & Future Management Trends (ITFT), Chandigarh

Ø  International Center for Event Marketing, New Delhi

Ø  International Institute of Event Management, Mumbai

Ø  Joseph School of Business Studies, Allahabad

Ø  MICA, Ahmadabad

Ø  National Academy of Event Management and Development, Mumbai

Ø  National Institute of Event Management, Mumbai

Ø  Rai University, New Delhi

Ø  RS Institute of Event Management, Bangalore

Ø  St. Joseph’s college of Business Administration, Bangalore

Cost of the Course

The average tuition fee charged for the course in India ranges between ₹ 5,000 to ₹ 2,00,000.

Careers Prospects

As a separate industry it is projected to grow at 30% per annum. The explosion of satellite channels and the popularity of foreign artists have fuelled the growth in the industry in recent years. Stage shows like the Femina Miss India, Graviera Mr. India, Cine Award Functions, Music Awards, etc., have received tremendous encouragement and sponsorship from the corporate world.

An able person can work as a manager in an event management company or as a consultant in corporations or can work independently. The success of an event manager or event management team depends upon its capacity to procreate themes that have never been thought of before.

Today, there are a number of companies hosting and organizing events on a regular basis. These range from the small time private events to the large-scale international events.

Employment Sector

Ø  Event Management Consultancy Hotel

Ø  Travel And Hospitality Industries

Ø  Advertising Agencies

Ø  Public Relations Firms

Ø  Corporations

Ø  News Media

Ø  Non-Profit Organization

Ø  Integrated Marketing and Communications

Ø  Event Budgeting And Accounting

Income

Event Management is an excellent field to make money. In fact once you start getting the feel of the field, it will never be a problem. Even freelancers today earn anywhere between ₹ 20,000 and above. It is a very lucrative profession. Money again depends on the kind of events you handle. If you prefer to deal with weddings and parties it may easily come around ₹ 30,000 to ₹ 40,000 or even more. Event coordinators with a good deal of experience could earn much higher.