Career as a Youtuber

These days, the Youtube has emerged as one of the most influential digital platforms where varieties of video contents are being uploaded by many publishers at their channels. Today, YouTube has become a one-stop site where you can find the solution to almost every problem starting from health to finance to jobs because of which it enjoys a humongous audience base.

The steady increase in the number of Youtube users has given companies a platform to promote their products and services. In fact, the companies now see it as the most influential platform for promotional activities. To use this platform, they also pay a handsome amount of money to different Youtube channels.

Create a personal channel

Follow these instructions to create a channel that only you can manage using your Google Account.

Ø  Sign in to YouTube on a computer or using the mobile site.

Ø  Try any action that requires a channel, such as uploading a video, posting a comment, or creating a playlist.

Ø  If you don't yet have a channel, you'll see a prompt to create a channel.

Ø  Check the details (with your Google Account name and photo) and confirm to create your new channel.

Create a channel with a business or other name

Follow these instructions to create a channel that can have multiple managers or owners.

Ø  You can use a Brand Account to create a channel that has a different name but that's still managed from your Google Account.

Ø  Sign in to YouTube on a computer or using the mobile site.

Ø  Go to your channel list.

Ø  Choose to create a new channel or use an existing Brand Account.

Ø  Create a new channel by clicking Create a new channel.

Ø  Create a YouTube channel for a Brand Account that you already manage by choosing the Brand Account from the list. If this Brand Account already has a channel, you can't create a new one—you'll just be switched over to that channel if you select the Brand Account from the list.

Ø  Fill out the details to name your new channel and verify your account. Then, click Done. This creates a new Brand Account.

Ø  To add a channel manager, follow the instructions to change channel owners and managers.

The next step calls for ‘monetization’ of your channel. This feature allows Youtube to display ads in or on your video and you acknowledge that your video has no unmentioned copyright issues. This can be activated, by going to the ‘channel setting tab’ and clicking on the option of ‘Monetize with Ads’. And if you put out good content, then Youtube will send you a private message offering you the chance to “Apply for revenue sharing for You Video”. So remember, make haste while the sun shines!

AdSense is what you need

The next step is to set up a Google AdSense account and link it to your Youtube account. This is the most important step, as it allows you to collect your revenue.

Advertisers only pay when someone clicks an ads or watches for 5 or 30 seconds. If your video gets millions of views but nobody clicks on ads then you don’t make any single penny. YouTube advertising is managed in the Google Adwords platform. The advertisers are choosing ads based on two different factors are a cost per click (CPC) and cost per view (CPV).

Promote, gain traffic and analyse

The final step to making money out of your Youtube Channel, involves promoting your channel on all the social media platforms, gaining more viewership and traffic through ads and shares to your channel and the final step, which includes checking out your video analytics to see the number of views, ad performance, minutes watched, age-group of people who’ve watched it etc.

There are five ways which have proven, with time, to be the best methods to earn money on youtube.

Advertising: (Obviously CPM, I have included it here to show you all at one place) Youtube ad revenue sharing is the highest opt method for earning money on youtube. You can link your youtube channel with Adsense (Detail below) and enable Adsense ads on your videos. Now for every view on your channel, you will get 55% of the ad revenue. Youtube keeps the other 45%. On an average you make $1 to $2 for 1000 views on your video.

Affiliate Marketing: Giant marketing agencies are not completely dependent on their own channel of content distribution. They pay a good amount to the channels who already have a fan base. This can be done in simple steps. Approach any affiliate marketing agency in your niche, show them your audience and when they agree, link one of their products into your video description. The marketing agency will pay you a decent cut from every conversion. This amount can be anything from Rs. 100 to Rs. 1000 for every conversion through your link.

Direct Promotion: Widely used as sponsorship. The advertising company pays you a fixed amount for their collaboration with your youtube channel. You can call it another form of affiliate marketing with a slight difference. Here you will have to show a description of their products into your video. In exchange , they will pay you certain amount which can vary from Rs.5,000 to any amount you are able to charge depending on your popularity.

Paid Videos: Paid youtube videos are emerging as a unique and high gross source of income. Here you give highly valuable information to your audience by charging them with a price tag on the video. This way, you do not have to share any revenue with anyone i.e. all that you make is yours.

Crowd Sourcing: Like Wikipedia, there are many non-profit websites which give every information for free and they do not put any ad to earn revenue. But to keep the website working, they need money. So they ask their audiences to donate money for their expenses. Like that, you can also give free information to anyone and ask them for a favor. Believe me, people donate a huge amount to these channels.

Educational Qualification

There is no specific qualification required to be a youtuber. However you need to be creative and computer savy.

Income

Income is variable depending on the popularity of the videos shared by you.