Careers in Advertising




"Doing business without advertising is like winking at a girl in the dark. You know what you’re doing, but nobody else does."  Stuart H. Britt

Advertising is something that one can love or hate but cannot ignore! Advertising is a process of communication between the seller and the prospective buyer. Advertising has evolved over the years as a response to the evolution of business and trade in the society. Advertising works on the simple phenomena of buying time and space in mass media to reach out to the targeted group of consumers. This process of deciding what to say, when to say, how to say, whom to say and where to say requires skills, knowledge and research. That’s why at times advertising is referred as a mixture of science and art. The scope of advertising has broadened over the last decade or two. Advertising is in a state of change due to growth of digital technology, online communication, consumers accustomed to the commercial environment and increase in clutter.

Advertising field offers a range of lucrative, interesting careers. The job in this field is categorized into two broad areas, executive and creative.

Executive Department/ Executive side includes
Ø  Client Servicing
Ø  Market Research
Ø  Media Planning & Buying

Creative Department/ Creative side consists
Ø  Copywriters
Ø Visualizers
Ø  Photographers
Courses
Ø  P.G. Diploma in Advertising & PR
Ø  M.A. in Advertising and Marketing Management
Ø  P.G. Diploma in Advertising & PR
Ø  Master of Advertising & PR
Ø  P.G. Diploma in Advertising & PR
Ø  P.G. Diploma in Advertising and Certificate courses in Advertising
Ø  Master of Science in Advertising
Ø  M.A. in Advertising
Ø  P.G. Diploma in Advertising
Ø  P.G. Diploma in Advertising & PR

Institutes
Ø  Indian Institute of Mass Communication, New Delhi.
Ø  Makhanlal Chaturvedi National University of Journalism, Bhopal, Madhya Pradesh.     
Ø  Annamalai University,Annamalai Nagar, Tamil Nadu
Ø  Madurai Kamraj University, Madurai, Tamil Nadu
Ø  Punjabi University, Patiala, Punjab
Ø  Mudra Institute of Communication, Ahmedabad, Gujarat    
Ø  Sri Venkateswara University, Tirupati, Andhra Pradesh
Ø  Guru Jambheshwar University, Hisar, Haryana
Ø  Bharatiya Vidya Bhawan, New Delhi
Ø  Lucknow University, Lucknow, Uttar Pradesh

Salary
The earnings range from ₹ 10,000 to ₹ 25,000 at initial level.

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